Pros and Cons of Hiring an In-House SEO Team vs. Outsourcing to an SEO Agency

When looking for online visibility and high-intent traffic, CMOs and CEOs often face a critical decision: Should you build an in-house SEO team or outsource to an SEO agency?  It’s not a small decision, and also not an easy one.  Why is that so? Because this decision can significantly impact your search engine rankings, lead generation, and overall marketing success.  Because bringing SEO in-house isn’t just about hiring a few experts.  It often means reshuffling your company’s structure, creating new roles, and budgeting for positions that weren’t in the plan. This can change the way your teams collaborate and impact your business's daily operations.  On the other hand, going with an agency means trusting outsiders with your brand’s online presence—a decision that comes with its own set of challenges. And let’s not forget the marketing aspect—this choice can significantly impact your search engine rankings, lead generation, and overall marketing success.…