Category: Sales

Have you ever attended a B2B event just for the sake of going, only to realize later that you didn't make any valuable connections or generate any meaningful leads?  Yeah, been there, done that. I used to go to events just for the sake of going. Events are amazing learning…

People love to have more options to make a better choice. It’s in our nature to compare, analyze, and decide what is best for us. But the question is: Does the proposal make the decision better and more relevant? What does an offer mean in general? How do we recognize…