Category: Business

How Do You Align SEO and Development Teams for Real Results?

Posted on October 28th, 2024 / 8 min read

There’s something many people in web development and SEO don’t talk about enough—getting the two teams to work together. When I first transitioned from building websites to having a team optimizing them for search engines, I realized how often these two worlds feel miles apart. A beautiful, functional website might…

Pros and Cons of Hiring an In-House SEO Team vs. Outsourcing to an SEO Agency

Posted on August 19th, 2024 / 11 min read

When looking for online visibility and high-intent traffic, CMOs and CEOs often face a critical decision: Should you build an in-house SEO team or outsource to an SEO agency? It’s not a small decision, and also not an easy one. Why is that so? Because this decision can significantly impact…

How to Turn B2B Events into Powerful Networking and Business Opportunities?

Posted on July 2nd, 2024 / 11 min read

Have you ever attended a B2B event just for the sake of going, only to realize later that you didn't make any valuable connections or generate any meaningful leads? Yeah, been there, done that. I used to go to events just for the sake of going. Events are amazing learning…

Business

How Can Regular Website Maintenance Protect Your Revenue Stream?

Posted on May 31st, 2024 / 10 min read

It’s no big news that you should regularly maintain your website.Your website is the centre of your digital universe, the star around which all your online campaigns revolve, and needless to say, without it - no conversions can happen. And we all want those conversions badly, don’t we? Think of…

Why asking for a proposal won’t help you to make a better decision

Posted on December 20th, 2023 / 10 min read

People love to have more options to make a better choice. It’s in our nature to compare, analyze, and decide what is best for us. But the question is: Does the proposal make the decision better and more relevant? What does an offer mean in general? How do we recognize…

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