Episode 13
Why Cold Email Fails for Most B2B SaaS Teams (and What Actually Works)
Mina Draskovic
Account Executive, Instantly
The conversation
Milan Savov talks with Mina Draskovic, Account Executive at Instantly, about why cold email fails for most B2B SaaS teams. Mina explains that sales confidence comes from competence, meaning deep knowledge of the product and audience, not from scripts. Most outbound campaigns fail because of weak positioning, poor targeting, little research and unrealistic expectations, not because the channel is broken.
She recommends building a repeatable system with a clear ICP, structured messaging and continuous iteration, and measuring KPIs tied to revenue rather than open rates. She also talks about integrity, setting boundaries and working in a male-dominated industry as long-term advantages.
What came up
Introduction to Mina Draskovic and her journey
Transition from fashion to sales
Building real confidence in sales
Navigating a male-dominated industry
Overcoming underestimation and stereotypes
Misconceptions about cold emails
Common mistakes in outbound campaigns
Creating successful email campaigns
Identifying positioning problems
Measuring success in outbound
The importance of team dynamics
Personal growth through sales
Advice for outbound success
About the guest
Mina Draskovic
Account Executive at Instantly, with a background in fashion and PR. She helps teams build outbound processes that are structured and measurable.
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