Episode 12
How to Scale a SaaS Company from $0 to $10M ARR
Mike Korba
Co-founder & CCO, User.com
The conversation
Milan Savov talks with Mike Korba, co-founder of User.com, about what changes at each SaaS growth stage. From $0 to $1M ARR, the focus is survival: staying close to customers and avoiding the urge to overbuild the product. From $1M to $10M, growth depends on systems rather than individual effort, and founders who stay involved in everything become the bottleneck.
Mike explains that a strong product alone is not enough; product, marketing and sales must work as one system. Drawing on his experience after User.com's acquisition, he shows how well-designed structure speeds teams up, and he reframes stalled growth as a sign that the company has outgrown how it operates.
About the guest
Mike Korba
Co-founder and Chief Commercial Officer of User.com, a marketing automation platform. He has worked across sales, marketing, customer success and product.
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