Episode 11
How to Automate Your Revenue Engine with AI and Intent Data
Jérémy Grandillon
CEO & Founder, TC9
The conversation
Milan Savov talks with Jérémy Grandillon, CEO and founder of TC9, about using AI and intent data to automate revenue operations in B2B SaaS. Jérémy frames automation as a revenue lever, not a growth hack, that makes workflows repeatable and frees sales teams for higher-value work. He stresses that clean CRM data is essential, because automation amplifies whatever foundation already exists.
Human judgment still drives complex, high-value deals. He suggests starting with website visitor intent, inbound signals and early qualification, and building lead scoring on intent, ICP and context. Common mistakes include automating untested workflows and treating tools as a strategy.
What came up
Milan introduces the episode, the topic of AI-driven revenue automation, and welcomes Jeremy Grandillon.
Jeremy shares his background in sales and how his experience led to founding TC9.
Why manual sales processes break at scale and how AI automation changes go-to-market execution.
Where AI should assist sales teams and why human judgment still matters in high-value deals.
The first revenue workflows SaaS companies should automate, starting with website intent signals.
How to build effective lead scoring by combining intent data, ICP criteria, and unique signals.
Why the SDR role is broken today and how automation reshapes outbound and qualification.
The most common GTM automation mistakes, including over-automation and poor CRM hygiene.
How AI adoption will reshape go-to-market strategies over the next 12 months.
About the guest
Jérémy Grandillon
CEO and founder of TC9, an AI-powered go-to-market engine that saves sales teams time by combining automated workflows with human expertise.
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