Episode 9
How B2B SaaS Companies Can Unlock 10% More Revenue with the Right Pricing Structure
Krzysztof Szyszkiewicz
Partner & Co-Founder, Valueships
The conversation
Milan Savov talks with Krzysztof Szyszkiewicz, Partner and Co-Founder at Valueships and a former McKinsey consultant, about pricing as an underused growth lever in B2B SaaS. Krzysztof explains that pricing often sits between teams with no clear owner, so it is set once and rarely revisited. He believes most B2B SaaS companies can unlock 10% or more revenue through pricing alone, hidden in outdated packaging and wrong assumptions about willingness to pay.
Pricing must evolve as the company and its customers mature, and it needs clear ownership and an ongoing process of testing. He warns that static pricing is one of the biggest hidden risks in SaaS.
What came up
Introduction
Who is Krzysztof Szyszkiewicz
Why pricing is the most overlooked growth lever
The 10% untapped revenue rule
How companies get pricing wrong
Why pricing should evolve with company growth
Structuring ownership around pricing
How to start small and scale pricing discipline
Pricing culture: turning analysis into action
Why static pricing kills growth
The future of pricing in SaaS
Building predictable revenue models
Final thoughts on how to win with pricing
About the guest
Krzysztof Szyszkiewicz
Partner and co-founder at Valueships and a former McKinsey consultant. He helps SaaS and B2B companies find hidden revenue through smarter pricing.
Have a story like this one?
You don't need a huge company. You need a real story and the willingness to tell it honestly.