Episode 6
The Growth Framework Behind HeyReach’s $8M ARR Success
Vukasin Vukosavljević
CMO, HeyReach
The conversation
Milan Savov talks with Vukasin Vukosavljević, CMO at HeyReach, about how the company grew from zero to $8M ARR in 26 months. After a pivot, HeyReach focused on one core problem for outbound teams and cut everything else. Every team worked toward a single north star metric, broken down into department KPIs and weekly commitments. Positioning shifted from features to outcomes, making the user the hero, which improved activation and retention.
Instead of relying on paid ads, the company grew through partnerships and integrations. To avoid burnout during hypergrowth, Vukasin relies on ruthless prioritization, clear ownership, visible dashboards and regular resets.
What came up
Introduction – Welcome to Leaders of Growth
Who is Vuk and how he describes himself
How founders set the tone for success
The pivot that changed HeyReach’s growth
Aligning product, marketing, and sales
Breaking goals into departments and KPIs
Finding the best growth channels
Making the user the hero
Partnerships and integrations that scale
Preventing burnout during hypergrowth
The truth about success and complacency
Closing and final advice
About the guest
Vukasin Vukosavljević
CMO at HeyReach, where he led growth from zero to $8M ARR in 26 months. He also advises B2B startups on inbound and product-led growth.
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