Episode 17
From B2C to SaaS: Hard Lessons on SEO, Growth, and Customer Trust
Adrian Crismaru
Founder, Wiremo
The conversation
Milan Savov talks with Adrian Crismaru, founder of Wiremo, about lessons from more than 20 years across B2C, SaaS, SEO and product development. Adrian explains how moving from B2C to B2B changes sales cycles and decision-making, and needs more patience and deeper validation. He shares the cost of building products before validating the idea properly.
He argues that local SEO is still underrated, which is why Wiremo focused on local SEO and Google Business Profile solutions. He also treats customer support as a growth lever that builds trust and retention, and warns that the wrong partnerships and a lack of focus can slow a company down.
What came up
Introduction to Adrian Crismaru and his SaaS journey
Adrian’s background in IT and early ventures
Lessons from moving from B2C to B2B
How Wiremo started and evolved
Why local SEO matters more than most people think
Building tools for local businesses and agencies
Founder partnerships and what Adrian learned the hard way
Mistakes from early ventures and reinvestment lessons
Choosing partners, building a brand, and building a team
Understanding customer needs through reviews and feedback
Selling to agencies vs selling to end users
SEO challenges, declining traffic, and repositioning Wiremo
Trust, authority, and choosing the right SEO partner
Adrian’s advice for SaaS leaders building today
About the guest
Adrian Crismaru
Founder of Wiremo, with more than 20 years in IT, SaaS and digital products, from customer review systems to local SEO and Google Business Profile tools.
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