1h 22m
February 6, 2026
From a freelancer in a small town to leading a 15-person SEO growth partner for B2B SaaS companies.
In this episode of Builders, I share the unfiltered story behind SmartClick. No investors. No shortcuts. Just structure, positioning, and long-term thinking.
If you are building a SaaS, running an agency, or thinking about starting something of your own, this conversation goes deep into what it actually takes to grow sustainably.
Builders is a pragmatic community for engineers, designers, and founders who want to build and launch SaaS products. In this episode, we talk about what most people do not see behind agency growth:
We also go beyond business tactics and talk about leadership, self-reflection, networking, community building, and personal growth.
From Freelancer to Growth Partner
How SmartClick evolved from freelance projects on Upwork into a structured SEO growth partner serving B2B SaaS companies globally.
Why Agencies Fail or Survive
The difference between agencies that burn out and those that build long-term, scalable systems.
When to Hire (And When Not To)
Why hiring when you “do not need someone” can be the smartest long-term move.
Client Acquisition Channels That Actually Work
Inbound, LinkedIn, events, positioning, and how to know when it is time to let a client go.
Pricing Strategy That Protects Your Business
Fixed pricing, sprint models, team-based retainers, and why selling value changes everything.
Is SEO Dead?
How search behavior is changing, what AI means for Google, and why the buyer journey matters more than rankings.
Why We Work Only With $2M+ Companies
Positioning, focus, and why not every client is the right client.
Website as a Sales Engine
Why your website is no longer a brochure. It is your digital storefront and one of your strongest sales assets.Leadership and Self-Investment
Why self-reflection, mastermind groups, books, and events shape long-term success more than tactics.
Most founders want growth.
But growth without structure creates stress.
Growth without positioning creates chaos.
Growth without clarity creates burnout.
In this episode, we break down how to build something sustainable.
If you are a CEO looking for predictable growth or a marketing leader tired of unpredictable results, this conversation will resonate deeply with you.
If you’re considering a career in IT or thinking about transitioning from another field, let’s connect! Book a consultation to explore how you can find your place in the industry and plan for future growth.
From idea to impact: How SmartClick became a growth partner for SaaS brands. In this episode of Socialize Sessions, I share how I went from working solo as a WordPress freelancer to building SmartClick — an SEO and web agency focused on helping B2B SaaS companies grow through organic search and high-performing websites. The shift
From web dev to SEO growth partner: How strategy, mindset & the right clients changed everything If you’re a SaaS founder, agency leader, or B2B marketer looking to scale, this episode is a must-listen. In this conversation with the E-Coffee with Experts team, I share what’s actually working in SEO right now — and why
Leadership Lessons for Entrepreneurs: Insights from My Experience Do you ever wonder how leadership plays a role in freelancing and running your business? In this episode of the Kvanten Skok Podcast, I had the chance to share the lessons I’ve gained as a leader and how they’ve shaped my approach to business. In my conversation