BizCast Podcast – Freelancing Enabled us to Build a Successful SEO Agency

From Freelancer to SEO Agency: How I Built a Business That Works?

Are you looking to grow your freelance business or make the jump to entrepreneurship?

In this episode of BizCast, I talk about how I transitioned from freelancing to founding SmartClick, one of the leading SEO agencies in Macedonia. The path wasn’t easy, but it gave me the experience and lessons I needed to build a scalable business.
I started out as a web developer, taking on freelance projects, learning the technical aspects of the job, and gaining the experience needed to make the leap into entrepreneurship. Along the way, I faced challenges, adapted to the market, and honed my skills to help businesses achieve long-term success through digital solutions.

We also discuss the state of digital services in Macedonia—what the market is like, how businesses view these services, and whether companies are willing to invest in SEO for long-term results.

What You’ll Learn:

• The steps I took to move from freelancing to running a business.
• An honest look at the digital services market in Macedonia and its growth.
• The key focus areas for businesses looking to improve their SEO and digital marketing efforts.